Nike: 2020's Don't Do It Slogan: An Enduring Symbol of Activism

A Bold Stand Against Racial Injustice

Nike's 2020 slogan, "Don't Do It," was a powerful and controversial response to the killing of George Floyd and the subsequent protests against racial injustice.

Message of Solidarity

The slogan was a clear statement of solidarity with the Black Lives Matter movement and a condemnation of the systemic racism that plagues American society.

It also reflected Nike's history of activism, dating back to its support of Colin Kaepernick in 2016.

Impact and Criticism

The slogan received both praise and criticism. Some praised Nike for taking a stand against racism, while others criticized the company for being hypocritical, given its history of using sweatshop labor.

Enduring Legacy

Despite the criticism, "Don't Do It" has become an enduring symbol of Nike's commitment to social justice.

It serves as a reminder of the importance of speaking out against racism and the power of corporate activism.